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Jelly Belly p/b Kenda put riders in the breakaway each day of the Joe Martin Stage Race, an event that includes one of the hardest criteriums in the U.S.

Ricardo Van der Velde, Christiaan Kriek, Brad Huff, Morgan Schmitt, Luis Lemus, Nic Hamilton and Sean Mazich represented the team in Fayetteville, Ark.

In the 110-mile road race, the break moved early. Lemus joined three other riders and stayed away for 80 miles. Lemus dropped his three partners for the last 15 miles. He put in a terrific effort, getting caught with just 5k to go. Van der Velde placed fifth, and Kriek finished 13th.

The next day, at about mile 20 of the 112-mile road race, Schmitt jumped into an eight-man breakaway. Later on, Hamilton and 13 other riders bridged up to the break, giving Jelly Belly p/b Kenda two riders in the front group. Hamilton went on to finish ninth, and Schmitt 11th.

The 85-minute crit on the final day covered a 1-1/2 mile course with a .4-mile climb on every lap. Huff got into a four-man breakaway that kept the field at bay for an hour. They rode hard and were caught with only 100 meters to the finish.

Hamilton ended up seventh in the GC, and Schmitt was 19th.

“The boys showed a lot of heart in a very hard race. Great riding,” said team director Danny Van Haute.

Next up for Jelly Belly p/b Kenda is the Tour de Gila, May 1-5 in Silver City, N.M.

Alex Hagman took first place in Stage Two.

Alex Hagman took first place in Stage Two.

Jelly Belly p/b Kenda executed a terrific team effort at the Sea Otter Classic last weekend, earning multiple podium spots including first place in Stage 2.

Morgan Schmitt, Ricardo Van der Velde, Christiaan Kriek, Sean Mazich, Alex Hagman and Emerson Oronte rode for Jelly Belly p/b Kenda in the four-day race in Monterey, Calif. When they weren’t racing, the riders held an autograph session at the Northwave booth and made  guest appearances at the Focus, 3T and Kenda booths.

The Focus booth displayed the team bike.

The Focus booth displayed the team bike.

In Stage 1, an hour long circuit race, the riders were surprised by the fast start. But they battled hard, and Van der Velde took third place with Kriek right behind in fourth.

The 70-mile road race on Day Two is when the team really excelled. With a breakaway two minutes ahead and just 20 miles to go, all six Jelly Belly p/b Kenda riders went to the front to try to bring it back. The effort paid off, and Hagman took the victory. Schmitt was fourth.

Van der Velde and Schmitt took fifth and sixth, respectively, in the time trial, and on the final day the squad led out Van der Velde to a second place finish. Mazich was fifth on the stage, and Schmitt finished third overall.

“The guys put together a great team effort. I am proud of their results and how they all worked together,” said team director Danny Van Haute.

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Jelly Belly p/b Kenda competed in the Tucson Bicycle Classic last weekend, earning podium spots in two stages and finishing the race with four riders in the top 10.

First-year rider Ian Burnett took second in the Stage 1 time trial, missing first place by just four seconds.

Christiaan Kriek was third in the final stage, a 50-mile rolling road race that ended with a field sprint. And in the final GC, Morgan Schmitt placed fourth, Kriek was fifth, Luis Lemus was sixth and Sean Mazich finished seventh.

“I’m very happy with the results from this weekend,” said team manager Danny Van Haute. “The team is riding very strong.”

Next up is the San Dimas Stage Race, March 22-24, followed by the first NRC race of the season — the Redlands Bicycle Classic, April 4-7.

Photos by Rebecca Reza

Photos by Rebecca Reza

Rider Emerson Oronte wrote this recap of the Jelly Belly p/b Kenda training camp:

The 2013 season marks the 14th for Team Jelly Belly presented by Kenda—a feat which makes Jelly Belly the longest running title sponsor in all of U.S. cycling. As has been the tradition over that time, the guys met up for our first team camp in sunny San Marcos, Calif., for a few weeks of sponsor presentations, media training, photo shoots and training. Below is a collection of photos compiled by the guys over the course of our first week and a half of camp.

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Upon arriving at camp, riders are assigned a time slot in which headshots are taken. In addition to smiling for the camera though, riders are also given free reign to pick and choose from a LARGE collection of Jelly Belly merchandise which Stephanie Scott, Jelly Belly’s Event Marketing Manager, brings for us each year. Fortunately, I was given an early time slot and, as a result, was able to snap a photo of everything before it was hoarded away. Each year, I tend to find one or two new items that I just can’t seem to stop snacking on. This year, I would have to say it was the Jelly Belly Sours. Out of fear of embarrassing myself, I will refrain from saying specifically how many of those things I ate. Needless to say though, it was a lot.

Following a day of outdoor photos (by Brian Hodes of Velo Images), the team assembled on day three for sponsor presentations and media training. In celebration of Jelly Belly’s 14th year as a sponsor, our team director, Danny Van Haute, decided to pull out some of the more prestigious jerseys won by Team Jelly Belly riders over the years. As the longest-running title sponsor in the United States, it goes without saying that there is a great deal of history behind this team and these jerseys are proof of that.


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As luck would have it, despite being sunny and warm the previous three days, when the time came for us to finally get on our bikes and ride, rain decided to tag along with us. Regardless of the weather though, we managed to pull off a good ride—after all, misery loves company and who better to share it with than teammates.

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Battling the elements would be something of a theme this week as, in addition to rain, we also endured a fair bit of snow at the top of Palomar Mountain a few days later while previewing this year’s Amgen Tour of California route. Based on the photos below, it’s clear some of us thoroughly enjoyed the climb while others…not so much.

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As if riding for 4-6 hours wasn’t tiring enough, we then had to participate in our annual “team bonding event.” Over the last few years, Danny has thought of some pretty bizarre activities to bring us together as a team–a few years back, we participated in a three hour Navy SEALs boot camp, last season it was Go Karts and paintballing; and this year it was three separate, one-hour kickboxing classes spread out over three days.

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Below, you can see our instructor—Marshall Hamil—teaching Alex Hagman the technique of defending against jabs to the upper body. Following the three days of training, we then got in the ring and applied what we had learned in various sparring matches against our teammates. When all was said and done, I had the distinct honor of being kicked in the neck by Brad Huff and punched in the face by Alex Hagman. At the same time, I’m pretty sure the punching bag that I used for practice inflicted more damage on me than I did on it. Hooray for team bonding!

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With that, team camp has drawn to a close and the race season is upon us. Personally, I expect big things from the guys this season and I know we all share this sentiment. One of the goals of the team this year is to keep our fans and sponsors updated with stories from racing and being on the road. We hope you’ll check back to the team website frequently to see what we’ve been up to. At the same time, if you have any questions you would like to ask the team, feel free to post it in a comment below or shoot it to either our Twitter (@JellyBellyTeam) or Facebook accounts.

Until next time,

E

Jelly Belly p/b Kenda travels to Japan this week for the final two races of the 2012 season.

“The boys have had a tremendous year, and we’re all looking to finish on a high note,” said team director Danny Van Haute.

Riders Luis Lemus, Brad Huff, Nic Hamilton, Ricardo Van der Velde and Alex Hagman will represent Jelly Belly p/b Kenda, first in the Japan Cup criterium on Oct. 20, followed by the road race Oct. 21.

“In last year’s crit, we placed two riders in the top 10. This year, we can win it,” Van Haute said.

Jelly Belly p/b Kenda brings no less than the U.S.’s top-ranked crit rider in Huff, who has posted wins this season in the Nature Valley Grand Prix, Dana Point Grand Prix and the Gateway Cup, and came in second in the criterium national championships.

“With this long season coming to a close in beautiful Japan, I couldn’t be happier to test my legs one last time. I hope to again be gunning for the win in the criterium,” Huff said.

Van Haute said that in last year’s road race, the uphill finish proved daunting. But now the riders know what they’re facing.

“The boys know the course and are ready to finish in the top three. That’s the goal,” Van Haute said.

Hamilton said the road course is one of the hardest circuits he has ever raced, but he’s confident in his teammates.

“We have a roster tailor-made for it, so we will be shooting for a top step,” he said. “The hospitality in Japan is unparalleled anywhere in the world so it is the perfect way to wrap up the year….fireworks in Japan!”

Jelly Belly p/b Kenda posted strong results at the Japan Cup to cap off the 2012 cycling season.

Brad Huff placed sixth in the Japan Cup criterium, and Luis Lemus took the best young rider jersey in the road race.

The pace was intense both days, team director Danny Van Haute said. In the criteruim, staged in front of 100,000 people in downtown Utsuomiya, Japan, Jelly Belly p/b Kenda had a rider in every breakaway. Lemus, Nic Hamilton and Alex Hagman put Huff in a good position for the final sprint, and he dug deep for a sixth-place finish.

The road race covered 150 kilometers on a 15-km loop, with two climbs every lap. The riders again hung with the race’s furious pace, with Lemus, Hamilton and Hagman all finishing in the top 30.

“I’m proud of everybody’s effort,” Van Haute. “This was a great showing for Jelly Belly p/b Kenda in Japan.”