Team Jelly Belly P/B Kenda is teaming up with the non-profit organization Women of Worth (WOW) to raise funds at the 2010 Amgen Tour of California. Women of Worth is a non-profit organization based in Cedar Ridge, CA, near the start of this year’s Tour. WOW is dedicated to helping women and families escaping domestic violence and sexual assault. The organization assists these women and families in rebuilding their lives and creating their future.
Five years ago Jelly Belly rider Kiel Reijnen lost his Aunt Hetty Willams in a tragic incident of domestic violence. His two cousins Sarah Reijnen and Briana Williams are working with WOW to establish “Hetty’s Haven”, a safe home for women escaping violent environments, in honor of their mother. Jelly Belly p/b Kenda rider Reijnen is grateful for the support his sponsors will lend to help “Hetty’s Haven” get off the ground, “What the sponsors have done to get behind this is extraordinary. When I mentioned that the race was going through my Aunt’s hometown and the impact it would have for me, Jelly Belly stepped in and offered a helping hand. Now I can honestly say that when stage 1 of the Amgen Tour of California starts, I will start knowing the team isn’t just there to make an impact on the race, we are there to make a positive impact on the surrounding community. What this means for me and my family is beyond measure,” said Reijnen.
Visit the Jelly Belly Booth during Stage 1 of the Amgen Tour of California to find out more about WOW. Make a donation and you’ll receive an autographed team water bottle as a thank you.
