FAIRFIELD, CALIF. — A two-year contract extending primary title sponsorship of Jelly Belly Cycling Team was announced by Jelly Belly Candy Company of Fairfield, Calif. The longest running sponsor in the US pro peloton, Jelly Belly team members are known for their colorful jerseys and the sports performance jelly bean Sport Beans® by Jelly Belly.
The team also announced new sponsors for the 2010-2011 season. Kenda Tires signed on as presenting sponsor for the upcoming season. The Jelly Belly Cycling Team presented by Kenda plans to contest the NRC Calendar in the US and several UCI races overseas. More new sponsors signed for the season and providing equipment are Focus for bicycle frames, Pactimo apparel and DeFeet socks.
New riders
With the commitments from Jelly Belly and Kenda Tires, Team Director Danny Van Haute has signed several new riders, most notable Mike Friedman, formerly of Garmin Slipstream. Friendman was on the 08 US Olympic team for track cycling and is expected to bring a depth of experience to Jelly Belly. Anthony Colby is also new and a veteran climber, along with Jonathan Chodroff who is a time trial specialist.
To add more spark Sena Mazich and Kaevin Stolier, both move up from the Waste Management team, Jelly Belly’s feeder team. Two additional riders Jacob Rathe and Carter Jones will ride for the U23 National Team and will join Jelly Belly at key races.
Returning riders
Five returning riders have been the heart of the team for several years now. Brad Huff, Bernard van Ulden, Keil Reijnen, Will Routely and Jeremy Powers are the core team members who have helped bring the team record to new heights in the last two seasons.
Team camp begins February 9 in San Marcos, Calif.
Director: Danny Van Haute
Team Partners: Jelly Belly Candy Company – Fine Confectioner ARAMARK – Worldwide Leader in Business Services
Kenda Tires – Performance Tires and Inner Tubes
Focus – Bicycles
Lexus – Leading Luxury Autos
3T – Forks, Handlebars and Stems
Pactimo – Technical Performance Clothing
Rudy Project – Performance Eyewear
fi’zi:k – Saddles, Handle Bar Tape
DeFeet – Performance Socks
Gatorade – Hydration and Nutritional Manufacturer Cat Eye – Computers and Heart Rate Monitors
Park Tool – Bicycle Repair Tools and Pumps
Rv Inno – Automobile Bicycle Racks
Arundel – Water Bottle Cages
Missingsaddle.com – Cycling Blogs
